by: Lynn Swearingen (c) copyright 2009

Just when you thought you’d heard it all, something comes along that makes you say “Hm. I just wonder”.

While surfing around the UHF-RFID livestock world, I came across a new and snazzy tag. Trust me folks – you want to pass on this one.

While a cutie-wootie-slick-forward-looking tag can be an extra bonus in selling (riigghhtt) – this one has the stink of the National Animal Identification System (NAIS) plastered all over it. Why would one think that? Here we go (links are provided at conclusion for ease of  review):

USDA approves eTattoo from Eriginate as First Official UHF Identification Device (1) That headline should cause one to wonder and the opening comment begs for investigation:

“Eriginate Corporation announced today the approval of its eTattoo tag by the United States Department of Agriculture (USDA). The approval marks the first ultra-high radio frequency identification tag (UHF RFID) and the first non-low frequency tag (LF) to be approved for use with the “840” Animal Identification Number (AIN)”

Just whom is on the board of this  “Eriginate”? (2)

Why surprise surprise the Director is one Mr. Doran Junek. As his bio (3) clearly states, he has all the bells and whistles required to position this firm for the first “approved” eTattoo:

Lobbying responsibilities – check
Member of the Bovine Species Working Group for NAIS – check
Affiliation (past or present?) with Cargill – Check
“Key industry Contacts” – Check

…but that’s just my opinion.

Of course as “Advisors” (4) go, the most interesting could be Gerardo Flores of famed NASA affiliation. Nah. While his specialty could ensure that once we go “solar system wide” the critters could be properly traced, that’s a few years in the future, so lets see….here’s an interesting character. More