http://deandonaldson.wordpress.com/2007/10/24/facebooks-plans-to-sell-my-garbage/

Excerpted from the article:

“For all its merits, Facebook is a double-edged sword. It is a platform for getting us to part with personal information with our friends and colleagues – in most cases people you haven’t heard from for years (and with possible good reason!) – and then share the very intimacies of your daily habits and thoughts that you deem as an acceptable level. On the other side, it a way of commercialising those opportunities for gain in a wholly assumed intrusive way, just by mere fact you have decided to use their service.

The company wants to ‘better use the data its users voluntarily offer up on their profiles’, as if voluntarily and human guinea pig could be intertwined in this context, where they are relying on their huge database of people’s demographics, relationships, likes and dislikes as the basis of being able to serve targeted advertising against – and lets face it, they are possibly the strongest website contender for knowing the most about any given user online.

They have within the last month filed a trademark of the term ‘SocialAds’, which is a pleasant term for a concept has been a recurring theme for some while now, and is why I derived the more apt phrase ‘snoop-and-serve‘ advertising that I have blogged about before, or as some have dubbed a ’stealth ad system‘. As a keen advocate of behavioural advertising myself, my beef is not related to targeting per se, but in the way you derive the means for delivery.” (end excerpt)

Read the full article:

http://deandonaldson.wordpress.com/2007/10/24/facebooks-plans-to-sell-my-garbage/